Media Literacy for Personal Branding

Media Strategy Plan Template
-MODULE 6

Person/Product/Company	My Passion and Giving to others what I have learnt and gained along the way.
Objective	Specific: To provide digital marketing services to target market globally and take advantage of digitalization about Leadership. Measurable: To provide 35% more digital marketing services compared to previous year and able to reach my goal as soon as possible. Attainable: To achieve break-even point by this financial year and being able to invest more on my product. Relevant: To provide customization of services as per client’s requirements and demands. Temporal: To achieve 35% more sales by the end of this year
Overall goal	To increase views and customer base for becoming the market leader of the digital marketing service provider industry.
Audience	All the business firms that don’t have an online presence, or not active on social media. For example, businesses such as Gyms, Real Estate Agencies, Clubs, etc.
Message	That MMW provides the best and most effective 360-degree digital marketing services at the lowest rates
Platforms and tools	Meet My Want’s Website – Using Search Engine Optimization to get the website in top 10 searches Blog -  Use website’s blogs to post updated content regarding Digital Marketing industry Facebook & Instagram – Advertising through Facebook & Instagram Page by posting about the various services offered, their USPs, prices and benefits along with some offers. LinkedIn: Advertise through LinkedIn account about the brand’s dominant position in the market. Google AdWords: Advertising through Google search engine and webpages to convey regarding the special offers for Digital Marketing Services Twitter: Using Twitter and other social media platforms to launch campaigns and competitions in which, the winners would get 20% off on Digital Marketing services and some gifts.
Resources and requirements	For using these digital platforms, no such licenses or resources are required.
Metrics	Each one of this platform provide us with Analytics, such as Google Analytics, Facebook Analytics, Twitter Analytics, Instagram Analytics and LinkedIn Analytics, that help us in measuring and evaluating the overall results.
Evaluation	Evaluation would be done based on total increase of sales by these campaigns and advertisements
Work plan	Budget for this would-be INR 2 Lacs that would be divided within Google AdWords, Facebook, Instagram, LinkedIn & Twitter pages as per their rates. Campaigning would start with every media, and after 3 months, evaluation of individual medias would be done to find out the best performing ones. Then, the budget would be divided as per the performance evaluation, the milestones would be to reach minimum of 15% sales by the end of 6 months and 35% sales by the end of the year. For this, I would like to work with my partner Tanish Prakash, who is also the CMO of the company, and hire 5 interns to handle social media platforms. Vendors with whom I would be working are none other than Google, and social media platforms such as Facebook, Twitter, etc.